Privacy Policy And Personal Data Protection

Privacy Policy And Personal Data Protection

PRIVACY NOTICE

PRIVACY NOTICE

Last Update: January 15, 2025

1. IDENTITY AND ADDRESS OF THE RESPONSIBLE PARTY

Avocado Blockchain Services (hereinafter "ABS"), with address at 15 Avenida Sur Bis 320, Local 2, Col. Andres Q. Roo, Cozumel, Quintana Roo, is responsible for the treatment and protection of your personal data.

2. PERSONAL DATA THAT WE COLLECT

To provide our loyalty SaaS software services, we collect the following types of data:

2.1 Identification and Contact Data:

  • Email addresses: used to create accounts, log in, customer service, and marketing communications

  • IP Addresses: collected to maintain the security and integrity of our services

2.2 Blockchain and Transactional Data:

  • Transaction Details: recorded on the blockchain, including public keys associated with transactions.

  • Public Keys: generated based on the user's social login through magic.link, Web3Auth or Crossmint for transaction processing.

2.3 Other data:

  • Data derived from social media interactions: Public content on digital platforms.

  • When the User voluntarily participates in promotional campaigns involving social media, our platform may access, collect, process, and store the public posts made by the User on these platforms.

  • Despite the public nature of such content, by accepting this Privacy Policy, the User provides their explicit and unequivocal consent for the Company to access, analyze, and use the mentioned content in accordance with the purposes specified in this policy, always respecting the User's fundamental rights and the applicable data protection regulations.

2.4 Collection Methods:

Data is collected directly from users during:

  • Account setup

  • Transactional processes

  • Interactions with the platform

3. PURPOSES OF DATA PROCESSING

3.1 Primary Purposes:

  • Account creation and login using email addresses

  • Transaction processing using public keys on the blockchain

  • Maintenance of service security and integrity

  • Customer service

  • Compliance with contractual obligations

3.2 Secondary Purposes:

  • Promotional marketing (subject to user consent upon registration)

  • Improvement of our services

  • Statistical analysis

4. LEGAL BASIS AND CONSENT

4.1 Legal Basis for Processing:

Data processing is based on:

  • The explicit consent of the user

  • The need to execute a contract with the user

  • Compliance with legal obligations

  • The legitimate interest of the responsible party

4.2 User Consent:

  • Consent is obtained through the acceptance of our terms and conditions and this privacy policy

  • Users have the explicit option to agree to receive promotional marketing upon registration

  • Consent can be revoked at any time

5. DATA TRANSFERS AND THIRD PARTIES

We do not share personal data with third parties, except:

  • magic.link, Web3Auth or Crossmint, which provide public key infrastructure.

  • Service providers necessary for platform operation.

  • Competent authorities in cases provided by law.

Users must accept the terms and conditions of magic.link, Web3Auth or Crossmint to use these services.

6. DATA RETENTION AND DELETION

6.1 Retention Period:

  • Email addresses are kept as long as the user does not request their deletion.

  • Blockchain transaction data is inherently permanent due to the nature of blockchain technology.

  • Other data is kept for the time necessary to fulfill the described purposes.

7. SECURITY MEASURES

ABS implements robust security measures to protect your personal data:

7.1 Technical Measures:

  • Periodic security audits, both automated and manual.

  • Conducting assessments by external experts.

  • Data encryption both at rest and in transit.

  • Firewalls and advanced security systems.

7.2 Organizational Measures:

  • Restricted access to personal data.

  • Internal data protection policies.

  • Regular staff training on privacy.

8. ARCO RIGHTS

You have the right to:

  • Access your personal data.

  • Rectify your data when it is inaccurate or incomplete.

  • Cancel your data (consider limitations with blockchain data).

  • Oppose the processing of your data.

To exercise your ARCO rights, you must send a request to [EMAIL ADDRESS] including:

  1. Full name.

  2. Document that proves your identity.

  3. Clear description of the rights you wish to exercise.

  4. Any document that facilitates the location of your data.

9. REVOCATION OF CONSENT

You can revoke consent for the processing of your personal data at any time, following the same procedure established for the exercise of ARCO rights.

10. USE OF COOKIES AND SIMILAR TECHNOLOGIES

Our platform uses cookies and similar technologies to:

  • Maintain the user's session.

  • Improve the browsing experience.

  • Personalize content.

  • Generate statistics.

You can disable these technologies in your browser settings.

11. CHANGES TO THE PRIVACY NOTICE

ABS reserves the right to make modifications or updates to this Privacy Notice. Any changes will be communicated through:

  • Our platform

  • Registered email

  • Notices on the web portal

12. CONTACT

For any questions about this Privacy Notice or the processing of your personal data, you can contact us at:

  1. CONSENT

By using our services and providing your personal data, you accept the terms of this Privacy Notice.

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